On Thursday 3rd October, Facebook announced the launch of the ‘Threads’ which is an image-centric messaging app designed to weave tight circles of Instagram friends together while stimulating up its challenge to the rival Snapchat.
‘Threads’ will be its own separate smartphone app, but it will tie into lists of “close friends” that Instagram began letting users create last year.
According to the director of product Robby Stein, ‘Threads’ is the fastest way to share a photo or video with your close friends on Instagram.
“Messages from your close friend’s list will definitely appear in both Threads and Direct, so you have the full control over how and with whom you want to interact.”
The app will open directly in a smartphone camera, making it easy to share photos or video in a visual messaging style that has been a hit with young users who have shifted to Snapchat and Instagram. Thread will Let people shift from broadcasting images publicly to sharing more privately.
“For people who have a smaller circle of friends, we saw the need to stay more connected throughout the day, so you can communicate what you’re doing and how you’re feeling through photos and videos,”
‘Thread’ app also gives users the full option of automatically sharing status updates including where they are and what they are doing without sharing their exact locations. “Only ones close friends will see your status, and it’s completely opt-in.” Threads app will begin to roll out globally for smartphones powered by Apple or Google-backed Android software.