Natural Afro Hair Billboard campaign launched to challenge stereotypes in the work place against black people’s natural Afro Hair

There is an Afro hair billboard campaign that has been created with the aim to change the stereotypical views of black men and women’s natural afro hair. Lekia Lee is the founder of the ‘Project Embrace’ billboard campaign which was created due to the lack of diversity in beauty. The faces of black individuals from different careers will be advertised in shopping centres, restaurants and roadside billboards. According to the Project Embrace website, their ‘goal is to make afro textured hair more visible in the media as beautiful hair’.

“Natural Afro Hair Billboard campaign launched to challenge stereotypes in the work place against black people’s natural Afro Hair”